Brand identity designs built for clarity, consistency and scale.
Be supported by a Senior Communication Designer with 15+ years’ experience developing brand identities, visual systems and brand rollout, from strategy through to implementation.
Australia-wide support | 15+ years experience | Concept → Production
The Designer.
I’m Benj, a Senior Communication Designer based in Melbourne, supporting organisations across Australia with brand identity development and rollout.
I develop clear, structured brand systems including logo design, typography, colour palettes, visual language, brand guidelines and supporting collateral.
Brand projects aren’t just design exercises, they’re communication systems. Ensuring a brand works consistently across documents, digital platforms, signage, marketing materials and future growth.
I support teams from early audit and concept development through to full implementation, ensuring the brand is not only strong visually, but practical, usable and scalable across real-world applications.
If you’re planning a brand refresh or identity project and want experienced support across the process, let’s talk.
The Process.
A structured workflow designed to keep complex publications organised, on-brand and delivered smoothly.
Review & Strategy
Current brand materials, positioning, audience and communication goals are reviewed to identify strengths, gaps and opportunities, forming the foundation of the brand strategy.
Concept Development
Logo direction, typography, colour systems and visual language are developed to create a cohesive and distinctive brand identity aligned with organisational values and personality.
Refinements & Alterations
Brand assets and supporting elements are refined to ensure consistency, clarity and usability across real-world communication materials.
Final Art & Delivery
Final brand assets, guidelines and working files are prepared for ongoing use, ensuring teams can apply the identity consistently across print, digital and future communications.
The Work.
Selected Branding & Visual Identity Work
Clients & Projects.
Trusted by agencies and organisations across sport, education, entertainment, government, tourism and corporate sectors.
Building a new brand or refreshing an old one?
Let’s give it some clarity.