Signage.
Hexagon
Hexagon Exhibition Booth (Indonesia)






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CLIENT
Hexagon
DESIGN BRIEF
I designed this exhibition booth for Hexagon for a major trade event in Jakarta, creating an immersive three-wall environment that translated the company’s brand identity into a clear and engaging spatial experience.
The concept was developed in close alignment with Hexagon’s brand system, focusing on bold environmental graphics, integrated digital displays and a clean, professional layout that supported both brand storytelling and on-site conversations.
I collaborated closely with booth manufacturers and project staff across Sydney and Indonesia to ensure the design was production-ready and executed accurately on site. The result was a cohesive branded space that communicated Hexagon’s sustainability and innovation messaging while maintaining strong visual impact within a busy exhibition environment.
The result is a flexible, conversion-focused advertising system designed to perform during a high-traffic retail period while strengthening brand recognition. This project demonstrates my ability to deliver integrated digital campaigns that combine graphic design, motion design and video editing into a cohesive commercial outcome.
PROCESS & DELIVERABLES
Concept Development
Booth Layout
Large Format Design
Final Art