Artem Straps Black Friday Campaign

CLIENT

Aperitif Agency

DESIGN BRIEF

The ARTEM Black Friday campaign involved the design and rollout of a high-impact social media advertising suite for a premium watch retailer. The objective was to communicate urgency and promotional value while preserving a refined, luxury aesthetic aligned with the brand.

This project highlights my expertise in digital campaign design, motion graphics and video editing for performance-driven social media advertising. I specialise in creating cohesive visual systems that translate seamlessly across static and motion formats, optimised for modern social platforms and eCommerce marketing.

The campaign was developed as a unified set of digital assets, including square, vertical and landscape formats for Instagram, Facebook and paid social placements. Each creative balances bold promotional messaging with premium product photography, ensuring the offer is instantly legible on mobile while maintaining strong brand presence.

The result is a flexible, conversion-focused advertising system designed to perform during a high-traffic retail period while strengthening brand recognition. This project demonstrates my ability to deliver integrated digital campaigns that combine graphic design, motion design and video editing into a cohesive commercial outcome.

PROCESS & DELIVERABLES

Concept & Layout Design
Motion Graphics
Video Editing